In a powerful fusion of esports heritage and streetwear design, LOVE ARMY® proudly collaborated with Alliance, one of the world’s most dominant teams in Apex Legends, to create the official Alliance CHAMPS BOMBER JACKET for the ALGS Year 4 Championships in Sapporo, Japan.
This exclusive limited-edition bomber jacket celebrates Alliance’s presence at the pinnacle of competitive Apex Legends. The piece features:
- Sleek integration of Alliance’s refreshed branding
- Iconic team visuals, including their Rattio mascot in fossil style
- A functional name patch slot for fans to rep their favorite players
- And a luxe mint fleece lining balancing comfort, warmth, and performance in the icy air of Hokkaido.
Here’s a better look at the jacket:
Sold out before the ALGS Finals even began, the jacket was a hit with fans and players alike representing not just a team, but a lifestyle.
Dominance in Style and the Arena
Alliance’s ALGS roster, comprised of Hakis, Effect, Unlucky, with Pjeh and Noth, put on a dominant performance, ending with 95 points, the highest of any team in the tournament. While Team Go Next secured match point, Alliance’s consistency across all rounds reaffirmed their position as a top-tier force in global Apex Legends esports.
LOVE ARMY: Where Gaming Culture Meets Streetwear
As a streetwear brand rooted in passion-driven communities, LOVE ARMY is redefining gaming fashion. We create premium, meaningful apparel that lives at the intersection of street style, esports, and competitive culture. Our ongoing work with esports orgs like Alliance reflects our commitment to uniform creation and lifestyle apparel that elevates team identity, player performance, and fan connection.
Whether it’s battle-tested competitive jerseys, pre-game lifestyle fits, or exclusive limited-run drops like the Alliance Champs Jacket, LOVE ARMY stands at the heart of gaming subculture and esports fashion.
Wear your passion. Dominate in style.
Congratulations, Apex Legends and Team Alliance!
Special thanks to Loda, Kelly, and Pontus of the Alliance.
For more Alliance gear, you can visit the official Shop by The Alliance.