The next chapter of the Esports World Cup begins in Paris, France.
Following the historic announcement by the Esports World Cup Foundation (EWCF) that EWC26 will be hosted in Paris, LOVE ARMY® is proud to unveil the official EWC26 x LOVE ARMY merchandise collection, created exclusively for the first Esports World Cup to be held outside Riyadh.
As an official global merchandise and licensing partner of the Esports World Cup, our goal has always been simple: create official Esports World Cup merchandise that goes beyond event souvenirs. Every collection is designed as premium streetwear and lifestyle apparel that represents the culture of esports and gaming, while remaining timeless enough to wear long after the tournament concludes.
Inspired by Paris, the city’s sporting heritage, and contemporary street fashion, the EWC26 Paris Collection blends elevated materials, clean silhouettes, and functional design into one cohesive capsule. Whether you’re attending the event, collecting official EWC merchandise, or simply looking for premium gaming apparel, this collection was built with the global esports community in mind.
THE EWC26 PARIS COLLECTION
The collection includes the PARIS Knit Jacket, PARIS Jersey, PARIS Shirt, PARIS Issue Tote, and the PARIS Chain, bringing together a complete lineup of official EWC26 apparel, Esports World Cup streetwear, and collectible accessories. Each piece carries subtle references to the host city while maintaining the design language that has become synonymous with LOVE ARMY and the Esports World Cup.
The official EWC26 x LOVE ARMY collection will be available throughout the Esports World Cup 2026, taking place from July 6 to August 23, 2026 at the Paris Expo Porte de Versailles. Fans attending the event will be able to purchase the collection onsite, while supporters around the world can shop online and place their backorders through LOVEARMY.com, with tracked international shipping available starting mid July 2026.
The Esports World Cup continues its journey from Riyadh to Paris. We’re proud to continue ours alongside it.
AVAILABLE IN PARIS AND WORLDWIDE
Following the success of our EWC25 collection, LOVE ARMY® continues its commitment to raising the standard for official esports merchandise through thoughtful design, premium construction, and everyday wearability. Built for the passion-driven, the brand has earned its reputation by creating apparel that transcends traditional merch, blending street-ready silhouettes with meaningful design rooted in esports, dance, and creative subcultures. Founded by a gamer and designer from the community, LOVE ARMY approaches every collaboration with the belief that official merchandise should live far beyond the event itself, creating pieces that feel just as at home inside the arena as they do exploring Paris or becoming a lasting part of your everyday wardrobe.
DO WHAT YOU LOVE. WEAR YOUR PASSION. RISE ABOVE
À bientôt à Paris!