For the second consecutive year, LOVE ARMY returns to the global stage of Apex Legends, crafting a custom performance jacket for ALLIANCE at the ALGS Championship Year 5 in Sapporo, Japan.
This collaboration represents the intersection of streetwear x esports, where competitive gaming culture meets purpose-driven design. At LOVE ARMY, we don’t just create apparel. We build statements for those who do what they love, whether on the streets or on the main stage.
Designed for ALGS. Engineered for Winter.
Initiated by thought of Crypto of Apex Legends, the 2026 LOVE ARMY x ALLIANCE jacket evolved into a modern techwear performance jacket built for the winter climate of Sapporo. Paired with a pair special edition jogger pants, both items come to complement Alliance’s existing jersey.
Constructed from lightweight insulated ripstop, the piece delivers structure, protection, and mobility without the unnecessary bulk.
Key Features:
- Elevated ribbed collar with ALLIANCE velcro neck seal
- Raised circular ALLIANCE emblem (front)
- Chenille ALLIANCE wordmark patch (back)
- Oversized ALLIANCE wordmark on right body with geometric panel detailing on left
- Five modular velcro patch slots
- Signature Rattio character at the rear
- Cuff details: [L] Logo / [R] Long Live Alliance
- Hem slits for movement and comfort
This wasn’t just esports gaming apparel. This was armor for the ALGS stage, which can be worn various ways because of how we designed the collar, which makes you feel like one of the Legends yourself. The turnout in Sapporo? SOLD OUT!
The energy around ALLIANCE proved once again that esports isn’t just competition, it’s identity and community where fans didn’t just support the team, they wore the moment.
In the end, it was Oblivion who took the trophy home, and we can’t argue with the storyline of the script. Having fallen off Winner’s Bracket, then making it out of the Lower Bracket, to finally win the cup is just pure aura from an orgless team. Plus, obviously, that maid outfit entrance by Monsoon was just godly.
ALGS Y6 returns to Sapporo
With roster changes ahead and Effect’s departure from ALLIANCE, the next chapter begins.
LOVE ARMY will once again return to the Daiwa Premist Dome in Sapporo for ALGS Year 6 2027, continuing to push what esports streetwear can look like on a global stage.
For those who haven’t experienced Hokkaido in winter, ALGS Y6 might be the perfect excuse.
Follow LOVE ARMY on Instagram.
Follow ALLIANCE on Instagram.
DO WHAT YOU LOVE.